If you’re representing a nonprofit and you’re looking to grow your visibility in the online world, then the Google Ad Grants program might be a good fit. The great thing about this program is that Google helps you access that extra visibility for free via its unique program. However, there are a few things to keep in mind when it comes to the Google Ad Grants, so here’s what you need to know!
What should you know about the Google Ad Grants?
Google Ad Grants are designed to offer certain organizations $10,000 worth of Google Ads credits every single month. If an organization is eligible, it can boost its exposure while also surpassing others in search. The program is great because it can boost your revenue while also making it easier to recruit volunteers for your nonprofit.
Additionally, the Google Ad Grants are very good for helping you boost webinar or event attendance. It can also help effect change. Plus, you can even use it as an educational tool if you like. It’s a great idea to give the Google Ad Grants program a try, and it can provide some amazing results.
How do you know you’re eligible for the program?
One might think that all nonprofits are eligible for the Google Ad Grants program, but that’s not the case. Certain nonprofit types will not be allowed to apply. Educational institutions, governmental organizations, and hospitals or healthcare organizations are not eligible.
In order to qualify for the grant, you need to:
- Have a charitable status in your country of residence
- Have a functional website
- Adhere to the program policies outlined by Google.
- The organization needs to be registered with Google for Nonprofits.
Once you meet the requirements and sign up with Google for Nonprofits, you must receive a verification from Percent. Only when you are verified will you be allowed to apply for the Google Ad Grant.
What can you do once you receive the Google Ad Grant?
The most challenging part of the process is actually receiving the grant. At the same time, you also want to know how to make the most out of that budget. There are different avenues to pursue as you can see below.
- You should start optimizing the pages you want to promote. You also want to improve your website security and responsiveness.
- Additionally, you’ll want to start creating high-quality ads, landing pages, and very good, lead-generating copy.
- Remember that you need to maintain a high level of compliance with Google Ads. That means you should use long-tail keywords while avoiding very general ones. Additionally, you want to track your conversion rate and use two site link ad extensions.
- If possible, you can also hire a professional Google Ad Grants management team that can help you make the most out of your budget.
Is the Google Ad Grants program helpful for a nonprofit?
Absolutely! Although not every nonprofit is eligible for the Google Ad Grants, those who do qualify can get the upper hand within their niche.
It’s a great idea to apply to this program as quickly as possible, as it will give you that extra boost and exposure you need. Make sure that you read all the program guidelines and info, along with the policies, to ensure you avoid any issues.
