Targeted Mail Marketing

Get Noticed in the Mailbox

Tailored Mail Marketing
That Delivers Results

With our Targeted Mail Marketing service, you can reach the households that are most important to your business for a low, all-inclusive price.

  • Targeted and personalized direct mail marketing
  • We do all the work, from the printing to delivery at the post office
  • All-inclusive pricing includes mailing list, printing and postage
  • Full-color Jumbo Postcard 5.5-in x 11-in
  • Better ROI than Every Door Direct Mail
  • Promote sales and events
  • Send coupons and special offers
  • Announce grand openings

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Better than Every Door Direct Mail

Mail The Neighborhood

Target your list to eliminate households that are not a fit for your business and personalize your mailing for better performance rates.

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Tailored to your Business

Target Your Audience

Targeted Mail Marketing mailing lists can be tailored to your business requirements. You select the list criteria, like location and demographic information, for those households you would like included in your consumer mailing list.

Mailing List Options

  • Location
  • Income
  • Age
  • Gender (head of household)
  • Dwelling type (house, apartment, etc.)
  • Businesses (optional)

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EDDM Mailing Services

Direct Mail Advertising

The Targeted Mail Marketing mailing service provides businesses with a hassle-free, cost-effective way to get direct marketing messages into the hands of consumers in a localized area. It’s the ideal direct mail solution for targeting neighborhoods near your location or multiple locations. Unlike the Every Door Direct Mail service, with Targeted Mail Marketing you can target your audience so that you only reach those households that are important to you.

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How It’s Better

The United States Post Office Every Door Direct Mail program, called EDDM, makes you print and mail to every home and apartment on the postal carrier’s route. And you get a great postage rate for doing that, BUT…if you mail to most of the homes (50-90% or more of the addresses on the postal carrier’s route), you can still get competitive postage rates while eliminating homes you don’t want to reach. With Targeted Mail Marketing you get a great postage rate and save a lot of money that would have been wasted on sending mail to homes that aren’t your market.

Feature Comparision EDDM Targeted Mail Marketing
Targeting (Target by age, income, etc. For example, eliminate low income homes with elderly occupants.) Subtraction 5 Path 1224
Don’t Mail Vacant Houses & Foreclosures Subtraction 5 Path 1224
Don’t Mail Apartments or ONLY Mail Apartments Subtraction 5 Path 1224
Personalize with a Name Subtraction 5 Path 1224
Do All the Work For Me: Print, Address & Mail It Subtraction 5 Path 1224


Every Door Direct Mail is great. Pick your routes. No mailing lists. Low postage. Deliver it to the post office and your direct mail marketing is on its way. What could be better? Positive Medium offers a mailing service with better targeting, personalized addressing, competitive rates, increased deliverability, and….we do all the work!

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We do all the work

Our all-inclusive direct mail marketing service includes your mailing list, postcard printing, addressing, postage and shipping. We handle it all for one low price and guarantee a 3-week turnaround time from the date art is approved to the day the mail is delivered.

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Better Targeting

Save money by mailing only to the people who are most likely to respond. Target by: carrier route location, household income range, age range, head of household gender, single-family homes, multi-family homes (ex. apartments) or both. You also can include or exclude businesses. Targeted Mail Marketing remove vacant houses and those people on the “Do not mail” list.

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Competitive Postage

By offering a 5.5-in x 11-in jumbo postcard, your mailing piece qualifies for a lower postage rate.

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Instead of addressing mail to the impersonal “occupant” that EDDM uses, Targeted Mail Marketing increases response rates by personalizing mail with a name. If you prefer to target the mail campaign by gender, mail can be addressed to either the male or female head of the household (where available).

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Increased Deliverability

With EDDM the mail gets sorted by the postal carrier – one per household. EDDM mail may get delivered upside down or backwards. At apartments and condos, EDDM mail may end up on the floor in a “take one” pile. With Targeted Mail Marketing, your direct mail gets sorted by machines and is delivered by the postal carrier in the mail box with other important mail addressed to the individual in the home.

Additional Mailing Services

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Postcard Design

Positive Medium has an in-house creative team with over two decades of experience working with direct mail. We can design your jumbo 5.5-in x 11-in postcard at a low, flat-rate while ensuring your satisfaction and compliance with all postal regulations.

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Mail Delivery Tracking

With mail delivery tracking, you have full visibility of your mailing at the individual piece level. Monitor delivery using near real-time scan data and trigger subsequent marketing events based on the mail piece location status.

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Get more leads for your local business today!