In a new move aiming to increase the business’s visibility on LSA ranking, Google is now incorporating photos. It will help businesses attract more qualified leads and ultimately boost your local market presence.
Here is Google’s post on X announcing the new update.
Impact of Photos on LSAs
- Improves Ad Ranking: According to Google, high-quality photos contribute to improved LSA rankings, and businesses with visually appealing and relevant photos have more chances of appearing higher on search results.
- Increase in Engagement: Adding photos to LSAs makes them visually appealing, attracting more potential audiences that can convert into leads.
- Customers can take a Glance at Your Business: Your potential customers can have a sneak peek of your services and facility that will build trust.
Things to Consider for LSAs Photos
- Quantity with Quality: Upload multiple photos of high-quality resolution and are clear and professional-looking.
- Relevant Photos: Photos should showcase what your business is offering.
- Maintain Consistency: Having consistency in the visual style of all your photos will be beneficial.
The Process of Uploading the Photos
Google has made the process of uploading images easier than ever, and the updated photo editor allows you to bulk upload, multi-select, and bulk delete photos.
- Photos can be uploaded on the Profile and Budget page in your LSA Profile.
- We recommend uploading several high-quality photos related to your business. Learn more about Local Services platform policies.
- Make sure your photos are properly sized and formatted.
- If you have existing photos in your Google Business profile, you’ll need to add them to your LSA profile to benefit from this feature.
What Can You Expect
Local Services Ads already display important business information and credibility badges. The addition of photos aims to enhance the ad’s appeal.
Photos will be displayed prominently in ad listings, making it easier for potential customers to see what your business has to offer.
