Thanks to a study that was published by Sterlingsky, we learned that if a local listing manages to garner 10 reviews or more, they get a ranking boost in the Local Search Results by Google. The study also shed light on the fact that the recency and length of the reviews play an important role.
Last month, we saw the results of another study being published! This new study suggests that reviews with more than one upvote tend to stay in the top ten for around 100 more days as compared to those with one or no upvote.
Take a look at the chart below that clearly indicates the more upvotes a review gets, the longer it stays in the top ten.
Considering the fact that a previous study conducted in 2021 reported that the upvotes play no role in moving a review up in position, the findings of the latest study have surprised many.
Why This Is Important?
Having useful reviews appear in the top ten is bound to be more beneficial not only for your business, but also for your customers. Hence, it is recommended that while asking your customers to leave a review, you also ask them to upvote the helpful reviews they find on your listing.