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While we were developing a new website for the Lycoming County Visitor’s Bureau, they presented an interesting challenge. They wanted to modernize their popular Prince Farrington’s Bootlegger Tour by eliminating the paper passport system, but they were concerned about the added expense of using a third-party application.

That’s when we saw an opportunity to create something special—-a custom solution that would integrate seamlessly with their new website while solving their cost concerns.

About the Bootlegger Tour

Prince Farrington’s Bootlegger Tour is a self-guided tasting adventure that encourages visitors to explore participating breweries, distilleries, wineries, and craft beverage venues throughout Lycoming County. The tour operates on a passport system where participants visit all participating locations to earn a commemorative prize package.

Originally, the program relied on a traditional paper passport system that required manual tracking and verification of visits. Participants would carry physical passports to each location, obtain verification, and submit completed passports to claim their rewards.

The Problem with Paper

While the paper passport system had served the program well, it came with several limitations. The client expressed their desire to modernize but was hesitant about the ongoing costs associated with third-party mobile applications and subscription services. They needed a solution that would be both innovative and budget-friendly.

Rather than recommend an expensive third-party app, we presented them with a better alternative: integrating the passport functionality directly into their new WordPress website.

Our Custom WordPress Solution

We developed a custom WordPress digital passport plugin that eliminated the need for costly third-party applications while providing enhanced functionality tailored specifically to their needs. Here’s how it works:

• Smart QR Code System – The plugin generates unique QR codes for each participating location, ensuring secure and location-specific check-ins. Participants simply use their mobile devices to scan codes—no special app required.
• Location Verification – A key feature is the geolocation technology that confirms patrons are physically present at participating venues when they scan codes. This prevents fraud while ensuring authentic visits.
• Automated Everything – The system automatically tracks participant progress, maintaining a digital record of all check-ins and completion status. When someone completes the full tour, the client receives automatic notifications, streamlining the reward fulfillment process.
• Seamless Integration – Because it’s built directly into the website, the solution maintains perfect brand consistency and user experience—something you can’t always guarantee with third-party apps.

From Complicated to Simple

The transformation was dramatic. Previously, participants had to:

• Purchase a passport through a separate PayPal payment link
• Visit participating locations with paper documentation
• Email screenshots of check-ins for verification
• Wait for manual verification before receiving rewards

Now the entire process is integrated into one seamless website experience, with payment processing built right in and immediate digital verification.

The Results Speak for Themselves

The impact was immediate and measurable:

• For Tour Participants – Mobile-based check-ins eliminated the hassle of carrying paper passports. Real-time confirmation of successful check-ins provided instant gratification. A digital dashboard showed completion progress at a glance. Faster reward processing meant quicker gratification.
• For the Visitor’s Bureau – Avoided potential ongoing third-party app subscription fees. Automated tracking and verification reduced manual processing time. Comprehensive analytics provided insights into participant behavior. Location verification prevented fraud. Complete brand control with full website integration.
• For Participating Venues – Confirmed that participants were actually present during visits. Eliminated the administrative burden of paper verification. Created a modern, tech-savvy interaction point with customers.

Why Custom Development Made Sense

This project perfectly illustrates why custom development often beats off-the-shelf solutions. By building the digital passport system directly into the WordPress website, we delivered:

• Cost Efficiency: No ongoing subscription fees or per-user costs
• Perfect Integration: Seamless user experience that matches the brand
• Complete Control: Full ownership and customization capabilities
• Scalability: Easy to add new features or locations as the program grows
• Data Ownership: All participant data stays with the client

The Bigger Picture

What started as a simple request to modernize a paper passport system became a comprehensive digital transformation that enhanced every aspect of the program. The solution demonstrates how thoughtful custom development can address specific business challenges while creating genuine value for all stakeholders.

The Prince Farrington’s Bootlegger Tour now offers a modern, streamlined experience that maintains the authentic, self-guided adventure that makes it special—-while providing the Visitor’s Bureau with powerful tools to manage and grow the program.

Ready to Modernize Your Program?

At Positive Medium, we’ve been creating custom WordPress solutions for over a decade. Whether you’re looking to digitize a traditional program, integrate complex functionality into your website, or solve unique business challenges, we’re here to help.

Every project is different, which is why we start with a free consultation to understand your specific needs and goals. From there, we’ll work with you to create a custom solution that fits your budget and exceeds your expectations.

Interested in learning more about how custom WordPress development can transform your business? Get in touch with us today for a free consultation.