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Social Marketing
$30.00/month
For you to be successful on social media you need to post a nonstop stream of relevant content and engage with customers across all social channels.
With Social Marketing, you can plan, schedule, and publish content for Facebook, Instagram, LinkedIn, X (formerly Twitter), and Google Business Profile all from one place. Take advantage of ready-to-post content and stock images to make creating engaging posts a breeze. Grow your revenue by discovering new customers through X lead searches and drive sales through Instagram. Provide excellent customer service by managing all comments left on posts and any mentions from within the app. In-depth analytics let you know how your posts are performing so you can prove performance and continue to elevate your social media strategy.
Generate leads, schedule ready-to-publish content, and collaborate all from one place. Social Marketing makes managing social media simple.
Features
- Post everywhere from one place
- Engage your followers
- Generate social leads
- Drive ecommerce through Instagram
- Track links and analyze performance
Can performance be tracked across profiles?
Yes! See your growth across channels from one dashboard, monitor changes in Facebook and X (formerly Twitter) reach and see the growth in fans and followers from social campaigns.
Can you customize posts per channel?
You can create a post and customize it per social channel by clicking on the “Customize by account” button in the top right of the composer. After customizing, it only takes one click to schedule or publish all of these posts to the different channels.
Can you post to multiple locations at once?
Yes! When you purchase Social Marketing for each business location, you can post to multiple Facebook pages in one go. Maintain brand consistency while keeping each individual location local through dynamic content and easy customization. Get a high-level overview of your overall brand, or drill down to analyze how each location is performing—all from one app.
How can Social Marketing help generate leads?
Use our X (formerly Twitter) lead generation tool to find customers talking about your services, in their area. Set up lead searches for keywords related to your business, then sit back and watch the leads roll in.
How do you plan and publish content using the Composer?
Planning and publishing content through Social Marketing is flexible and easy. Using the Composer, you can:
Immediately publish the post
Schedule the post to be automatically published at a date and time of your choice
Save the post as a draft
Save the post as a draft with a scheduled date (this will not be published until you schedule or publish the post)
Save the post as a template to use in the future
How do you see and respond to customer posts?
Access the posts your customers are commenting on through My Posts > Customer Posts. Filter the posts by network and status so you can easily see which posts have not been responded to and respond to comments without ever having to leave the app.
How do you share existing content?
The Content tab functions like an RSS feed. It allows you to conveniently discover and re-publish interesting and relevant content using the share button.
Set up relevant content searches in the Settings > Interesting Content tab to control what is populated here.
To search our library of RSS feeds you can select the search button, or to add an RSS feed that isn’t in our system, you can also select add. From here you can add in the relevant feed URL and give it a name and category assignment.
How do you track links in your posts?
Link Performance allows you to monitor and track the links in your posts. See how many link visits originate from the different social networks or from Dark Social. Dark Social refers to the visits that can’t be tracked due to their origin; Dark Social includes links shared through email, messenger, or text messages. Use the link shortener in the composer to track your first link.
How long can your posts be?
While not all social networks are designed with strict character limits like X (formerly Twitter), it’s important for posts to be of a readable length. When posting to multiple networks, the Social Marketing Composer will limit your post according to the network with the lowest limit. The character count of your post is tracked above the Content box in the Composer.
Facebook – up to 63,206 characters
X – up to 280 characters
LinkedIn – up to 700 characters
Instagram – up to 2,200 characters
Google Business Profile – up to 1,500 characters
How many accounts can you connect to Social Marketing?
Social Marketing users can manage multiple accounts for most social networks, with the exception of Instagram and Google Business Profile.
Facebook – up to 5 accounts
Google Business Profile – 1 account
Instagram – 1 account
X (formerly Twitter) – up to 4 accounts
LinkedIn – up to 4 accounts
If you’re posting for my company, how will you know what to post?
Your content specialist will research your industry, competitors, and target audience once we get your order. By the time the first post goes out, your content specialist will know exactly what your audience wants, and that’s the key to social media success.
Is there a reason you don’t post every day?
Our social media practices are based on extensive, ongoing research. The latest research shows that social platforms like to show content from accounts that don’t post every day. That’s why we only recommend posting 3-5 times a week.
What specific data is tracked in Post Performance?
Social Marketing tracks post performance data on all posts made through the app and in some instances, posts made outside of the product.
Social Marketing will pull in historical data and post performance for posts made organically through Facebook, X (formerly Twitter), and Instagram (from the moment it became a business profile) or another social media publisher.
What’s social media’s role in customer service?
Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.
What’s up with X (formerly Twitter)?
First of all, X (formerly Twitter) isn’t as relevant for small businesses these days. If you don’t fit into a few specific categories, you’re not going to get much traction. Secondly, X only allows 280 characters per post, and we prefer long-form posts of 500+ characters, because we find those get the best results with interaction, clicks and shares.
In order to schedule short X posts, our content specialists have to create them separately from other platforms. Because of this, we offer X as an add-on platform.
Which social profiles can you connect and post to with Social Marketing?
Facebook, Instagram, X (formerly Twitter), Google Business Profile (Google Posts), and LinkedIn. From one place, you can publish content to multiple social sites with the push of a button, utilize in-line conversations so the context of interactions isn’t lost and schedule a calendar of posts.
Who will be responsible for the social media accounts of my small business?
You’ll get a dedicated content specialist to find and share your content. Our content specialists are just that – experts in social media content. They spend hours scouring the web, looking for relevant content to share on your accounts. The goal is to engage with your audience the way you would if you had the time.
Our content specialists are native English speakers, so your social media pages will look like you’re posting them yourself.
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