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Getting Your Small Business Listed in Google AI Overviews and ChatGPT

The digital marketing world is evolving rapidly, and small businesses need to adapt their SEO strategies to stay competitive. With Google now showing ChatGPT-style answers at the top of search results and AI-powered answer engines gaining prominence, traditional SEO alone isn’t enough anymore. Recent insights from digital marketing experts have revealed what many are calling […]

What are the 7 C’s of Effective Website Design?

Creating a website that captures attention, engages visitors, and drives results is essential for any business, especially for small enterprises looking to establish a strong online presence. Understanding the core principles behind a successful website can make all the difference. This guide will explore the 7 C’s of effective website design, offering practical web design […]

Your Website Needs Support, Even If We Didn’t Build It

When your website goes down, time is money. When content needs updating, visitors notice. When technical issues arise, your business can’t afford to wait. That’s where Positive Medium’s technical support services come in, providing expert assistance for websites and platforms of all types, regardless of who originally built them.

The Rise of Remote Work and How Digital Tools Are Reshaping Business Success

The image of the traditional office is evolving rapidly. Today, you’re just as likely to find a successful entrepreneur closing deals from a park bench as you are from a corner office. This shift represents a fundamental transformation in how we approach work, productivity, and business growth.

Building Stronger Communities Through Strategic Web Design

Businesses often get caught up in flashy features and cutting-edge technology, forgetting the fundamental truth that drives real success. Genuine human connection is what matters most. Just as thriving communities require diverse people working together toward common goals, successful non-profit websites and brands flourish when they’re built around authentic relationships and shared purpose.

How a New Website Can Help You Achieve Your Small Business Goals

Every small business owner knows the feeling. You’ve put in countless hours, made sacrifices, and pushed through challenges, all working toward that moment when your efforts pay off.

How We Built a Seamless WordPress-to-CRM Pipeline for Wedding Lead Automation

Atlantic One Events approached us with a specific challenge that was costing them bookings. Despite their stunning oceanfront venue generating dozens of wedding inquiries weekly, they were watching potential bookings slip away due to manual data handling between their website and ReserveCloud system.

How We Modernized a Tourism Program with Custom WordPress Development

While we were developing a new website for the Lycoming County Visitor’s Bureau, they presented an interesting challenge. They wanted to modernize their popular Prince Farrington’s Bootlegger Tour by eliminating the paper passport system, but they were concerned about the added expense of using a third-party application.

Why SEO is Still Important in an AI-Driven World

As AI transforms the digital landscape, businesses may wonder if SEO is still relevant. The truth is, SEO is more important than ever. While AI enhances search, it still relies on well-optimized websites for information. This article explores why SEO remains crucial and how we help businesses adapt and thrive in an AI-driven world.

How to Increase the Speed of Your Website (and Why It Matters)

You’ve put your heart into creating a website that reflects your brand. But if it’s slow to load, all that effort could go unnoticed. In today’s digital world, speed isn’t just a nice-to-have—-it’s essential. A slow website affects user experience, search engine rankings, and even your ability to convert visitors into customers.