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Small business owners often question whether they need a website. After all, it’s another expense for their business. The reality is, it’s almost impossible to get by today without a website for customers to find and visit. A website provides numerous benefits to make it well worth the initial investment.

The days of standing behind the counter and waiting to hear a bell ding over the door to signal the entrance of a client are long gone. Today, if you want to reach clients, generate business, and make a name for yourself, you need to go where the clients are—social media platforms.

The first in-person WordCamp in the US since the pandemic was held this past weekend at Montclair State University in Montclair, New Jersey. What is a “WordCamp” you ask? It’s a conference that focuses on WordPress, the Content Management System that we use exclusively here at Positive Medium.

If you’re using Google’s Search Console (which you should be), it will regularly check your website for indexing errors that can affect your placement on Google and other search engines. One of these errors is “Duplicate without user-selected canonical.” This means that Google found duplicate URL’s that aren’t “canonicalized.”

A screen reader is an application that will read text on a website aloud, as well as describe the layout and functionality, to assist users who need assistance reading the content visually. While there are a number of excellent third-party screen reader applications, both as browser extensions and standalone, Google also has a screen reader […]

Search Engine Optimization (SEO) is one part of an effective website design. If you are not already using SEO, it should be part of your marketing strategy. It can be implemented quickly and easily using the right content writer. Here are four reasons to implement SEO today: